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From slacktivism to activism: Improving the commitment power of e-pledges for prosocial causes
Prosocial organizations increasingly rely on e-pledges to promote their causes and secure commitment. Yet their effectiveness is controversial. Epitomized by UNICEF’s “Likes Don’t Save Lives” campaign, the threat of slacktivism has led some organizations to forsake social media as a potential platfo...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7190098/ https://www.ncbi.nlm.nih.gov/pubmed/32348322 http://dx.doi.org/10.1371/journal.pone.0231314 |