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An integrated model of the younger generation’s online shopping behavior based on empirical evidence gathered from an emerging economy

The younger generation is the largest Internet user group in China. They are the first generation to grow up with computers, the Internet, smartphones, online social media, and online shopping. The individuals that belong to this generational cohort have one thing in common—their online shopping beh...

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Detalles Bibliográficos
Autores principales: Dang, Van Thac, Wang, Jianming, Vu, Thinh Truong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7202652/
https://www.ncbi.nlm.nih.gov/pubmed/32374783
http://dx.doi.org/10.1371/journal.pone.0232213

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