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Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation

The coronavirus disease 2019 (COVID-19) pandemic will have a large impact on the publishing industry. This research aims to investigate the influences of the COVID-19 pandemic situation, utilitarian and hedonic motivations on consumer intention to buy books online. It conceptualizes the effects of t...

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Detalles Bibliográficos
Autores principales:	Nguyen, Hoang Viet, Tran, Hiep Xuan, Van Huy, Le, Nguyen, Xuan Nhi, Do, Minh Thanh, Nguyen, Ninh
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7211491/ http://dx.doi.org/10.1007/s12109-020-09732-2

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