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Service Perceptions in Fitness Centers: IPA Approach by Gender and Age

Background: The number of fitness practitioners has increased in the last decades. A deeper understanding of user perceptions is required for better service design. Methods: An importance-performance analysis (IPA) and correlational analysis were performed on a sample of 414 members (173 women and 2...

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Autores principales: León-Quismondo, Jairo, García-Unanue, Jorge, Burillo, Pablo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7215535/
https://www.ncbi.nlm.nih.gov/pubmed/32326141
http://dx.doi.org/10.3390/ijerph17082844
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author León-Quismondo, Jairo
García-Unanue, Jorge
Burillo, Pablo
author_facet León-Quismondo, Jairo
García-Unanue, Jorge
Burillo, Pablo
author_sort León-Quismondo, Jairo
collection PubMed
description Background: The number of fitness practitioners has increased in the last decades. A deeper understanding of user perceptions is required for better service design. Methods: An importance-performance analysis (IPA) and correlational analysis were performed on a sample of 414 members (173 women and 241 men) with a mean age of 32.33 years (SD = 11.50) and recruited from 25 fitness centers of Community of Madrid, Spain. Results: The results show that women’s levels of importance and performance are higher than men in most of the service attributes. Women also correlate with a higher priority than men in core elements of the service, such as the variety and number of activities, personal training and fitness service quality. Female members feel more attracted by services like swimming pools and other peripheral services, like a welcome pack and medical or physiotherapist service. According to age, older members feel less satisfied than young users with the cleanliness of activity spaces and with the safety of lockers. Conclusions: Differences in perceptions by age and gender were identified among members of fitness centers. These results should be considered by private and public organizations to provide the best practices and tailored services for engaging more people in physical activity.
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spelling pubmed-72155352020-05-22 Service Perceptions in Fitness Centers: IPA Approach by Gender and Age León-Quismondo, Jairo García-Unanue, Jorge Burillo, Pablo Int J Environ Res Public Health Article Background: The number of fitness practitioners has increased in the last decades. A deeper understanding of user perceptions is required for better service design. Methods: An importance-performance analysis (IPA) and correlational analysis were performed on a sample of 414 members (173 women and 241 men) with a mean age of 32.33 years (SD = 11.50) and recruited from 25 fitness centers of Community of Madrid, Spain. Results: The results show that women’s levels of importance and performance are higher than men in most of the service attributes. Women also correlate with a higher priority than men in core elements of the service, such as the variety and number of activities, personal training and fitness service quality. Female members feel more attracted by services like swimming pools and other peripheral services, like a welcome pack and medical or physiotherapist service. According to age, older members feel less satisfied than young users with the cleanliness of activity spaces and with the safety of lockers. Conclusions: Differences in perceptions by age and gender were identified among members of fitness centers. These results should be considered by private and public organizations to provide the best practices and tailored services for engaging more people in physical activity. MDPI 2020-04-21 2020-04 /pmc/articles/PMC7215535/ /pubmed/32326141 http://dx.doi.org/10.3390/ijerph17082844 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
León-Quismondo, Jairo
García-Unanue, Jorge
Burillo, Pablo
Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title_full Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title_fullStr Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title_full_unstemmed Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title_short Service Perceptions in Fitness Centers: IPA Approach by Gender and Age
title_sort service perceptions in fitness centers: ipa approach by gender and age
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7215535/
https://www.ncbi.nlm.nih.gov/pubmed/32326141
http://dx.doi.org/10.3390/ijerph17082844
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