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Affective Outcomes of Membership in a Sport Fan Community
In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be dis...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225319/ https://www.ncbi.nlm.nih.gov/pubmed/32457685 http://dx.doi.org/10.3389/fpsyg.2020.00881 |
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author | Mastromartino, Brandon Zhang, James J. |
author_facet | Mastromartino, Brandon Zhang, James J. |
author_sort | Mastromartino, Brandon |
collection | PubMed |
description | In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be discussed on how the sense of community fans feel lead to affective outcomes and consumption behaviors. With an understanding of the affective outcomes resulting from a connection between fans, sport organizations can use the knowledge to develop promotional procedures and nurture their fan community in an effort to grow their fan base and elevate consumption behavior. The aim of this mini-review is to (a) draw attention to the value of sport fan communities and (b) highlight areas in which sport organizations can build marketing strategies. As it is necessary for sport organizations to better understand the role emotion plays in the consumer behavior of their fans, more attention needs to be paid in understanding the affective benefits of membership in a sport fan community. |
format | Online Article Text |
id | pubmed-7225319 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-72253192020-05-25 Affective Outcomes of Membership in a Sport Fan Community Mastromartino, Brandon Zhang, James J. Front Psychol Psychology In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be discussed on how the sense of community fans feel lead to affective outcomes and consumption behaviors. With an understanding of the affective outcomes resulting from a connection between fans, sport organizations can use the knowledge to develop promotional procedures and nurture their fan community in an effort to grow their fan base and elevate consumption behavior. The aim of this mini-review is to (a) draw attention to the value of sport fan communities and (b) highlight areas in which sport organizations can build marketing strategies. As it is necessary for sport organizations to better understand the role emotion plays in the consumer behavior of their fans, more attention needs to be paid in understanding the affective benefits of membership in a sport fan community. Frontiers Media S.A. 2020-05-08 /pmc/articles/PMC7225319/ /pubmed/32457685 http://dx.doi.org/10.3389/fpsyg.2020.00881 Text en Copyright © 2020 Mastromartino and Zhang. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Mastromartino, Brandon Zhang, James J. Affective Outcomes of Membership in a Sport Fan Community |
title | Affective Outcomes of Membership in a Sport Fan Community |
title_full | Affective Outcomes of Membership in a Sport Fan Community |
title_fullStr | Affective Outcomes of Membership in a Sport Fan Community |
title_full_unstemmed | Affective Outcomes of Membership in a Sport Fan Community |
title_short | Affective Outcomes of Membership in a Sport Fan Community |
title_sort | affective outcomes of membership in a sport fan community |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225319/ https://www.ncbi.nlm.nih.gov/pubmed/32457685 http://dx.doi.org/10.3389/fpsyg.2020.00881 |
work_keys_str_mv | AT mastromartinobrandon affectiveoutcomesofmembershipinasportfancommunity AT zhangjamesj affectiveoutcomesofmembershipinasportfancommunity |