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Affective Outcomes of Membership in a Sport Fan Community

In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be dis...

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Detalles Bibliográficos
Autores principales: Mastromartino, Brandon, Zhang, James J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225319/
https://www.ncbi.nlm.nih.gov/pubmed/32457685
http://dx.doi.org/10.3389/fpsyg.2020.00881
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author Mastromartino, Brandon
Zhang, James J.
author_facet Mastromartino, Brandon
Zhang, James J.
author_sort Mastromartino, Brandon
collection PubMed
description In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be discussed on how the sense of community fans feel lead to affective outcomes and consumption behaviors. With an understanding of the affective outcomes resulting from a connection between fans, sport organizations can use the knowledge to develop promotional procedures and nurture their fan community in an effort to grow their fan base and elevate consumption behavior. The aim of this mini-review is to (a) draw attention to the value of sport fan communities and (b) highlight areas in which sport organizations can build marketing strategies. As it is necessary for sport organizations to better understand the role emotion plays in the consumer behavior of their fans, more attention needs to be paid in understanding the affective benefits of membership in a sport fan community.
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spelling pubmed-72253192020-05-25 Affective Outcomes of Membership in a Sport Fan Community Mastromartino, Brandon Zhang, James J. Front Psychol Psychology In this mini-review, we shed light on the important, yet under researched topic area in sport management – understanding the role that emotion plays for members of sport fan communities. Much research has been done on the relationship between sport organization and fan; yet, far more needs to be discussed on how the sense of community fans feel lead to affective outcomes and consumption behaviors. With an understanding of the affective outcomes resulting from a connection between fans, sport organizations can use the knowledge to develop promotional procedures and nurture their fan community in an effort to grow their fan base and elevate consumption behavior. The aim of this mini-review is to (a) draw attention to the value of sport fan communities and (b) highlight areas in which sport organizations can build marketing strategies. As it is necessary for sport organizations to better understand the role emotion plays in the consumer behavior of their fans, more attention needs to be paid in understanding the affective benefits of membership in a sport fan community. Frontiers Media S.A. 2020-05-08 /pmc/articles/PMC7225319/ /pubmed/32457685 http://dx.doi.org/10.3389/fpsyg.2020.00881 Text en Copyright © 2020 Mastromartino and Zhang. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Mastromartino, Brandon
Zhang, James J.
Affective Outcomes of Membership in a Sport Fan Community
title Affective Outcomes of Membership in a Sport Fan Community
title_full Affective Outcomes of Membership in a Sport Fan Community
title_fullStr Affective Outcomes of Membership in a Sport Fan Community
title_full_unstemmed Affective Outcomes of Membership in a Sport Fan Community
title_short Affective Outcomes of Membership in a Sport Fan Community
title_sort affective outcomes of membership in a sport fan community
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225319/
https://www.ncbi.nlm.nih.gov/pubmed/32457685
http://dx.doi.org/10.3389/fpsyg.2020.00881
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