Cargando…

Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses

The conventional method for the sensory evaluation of wine is based on visual, olfactory and gustatory perceptions described by a domain-specific language. This is a complex task, requiring extensive training, which is not feasible from a consumer perspective. The objective of this study was to appl...

Descripción completa

Detalles Bibliográficos
Autores principales: Souza-Coutinho, Maria, Brasil, Renato, Souza, Clarisse, Sousa, Paulo, Malfeito-Ferreira, Manuel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230440/
https://www.ncbi.nlm.nih.gov/pubmed/32276305
http://dx.doi.org/10.3390/foods9040452
_version_ 1783534951338082304
author Souza-Coutinho, Maria
Brasil, Renato
Souza, Clarisse
Sousa, Paulo
Malfeito-Ferreira, Manuel
author_facet Souza-Coutinho, Maria
Brasil, Renato
Souza, Clarisse
Sousa, Paulo
Malfeito-Ferreira, Manuel
author_sort Souza-Coutinho, Maria
collection PubMed
description The conventional method for the sensory evaluation of wine is based on visual, olfactory and gustatory perceptions described by a domain-specific language. This is a complex task, requiring extensive training, which is not feasible from a consumer perspective. The objective of this study was to apply a wine tasting sheet, including sensory and emotional responses, to simplify the recognition of fine white wines by consumers. First, a panel of 15 semi-trained judges evaluated eight sensory attributes through Optimized Descriptive Profile (ODP) methodology. Then, a group of 104 consumers evaluated five white wines with different sensory characteristics using an improved emotional wine tasting sheet. The emotions and sensations most frequently associated with white wines were obtained through the Check-All-That-Apply (CATA) approach. The eight sensory attributes were significant (p-value < 0.05) in the distinction of wines by the ODP. Likewise, the distinction of the wines also provided significant differences in all the emotional and sensory attributes (p-value < 0.05). The different wine styles could be distinguished by Principal Component Analysis (PCA) using the semi-trained judges or the consumer responses. The highest score in the “global evaluation” was given to two young, fruity wines characterized by high aromatic “initial impression”. The two fine wines, including a 2004 Burgundy Pouilly-Fuissé, were the lowest rated in “initial impression” and “global evaluation”, although they were considered by the consumers among the most complex and persistent. These wines were also most frequently associated with unpleasant emotions by the CATA test. The recognition of these fine wine attributes and their incongruity with emotional responses can be used in a rapid way by professionals to explain the different wine styles to consumers.
format Online
Article
Text
id pubmed-7230440
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-72304402020-05-22 Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses Souza-Coutinho, Maria Brasil, Renato Souza, Clarisse Sousa, Paulo Malfeito-Ferreira, Manuel Foods Article The conventional method for the sensory evaluation of wine is based on visual, olfactory and gustatory perceptions described by a domain-specific language. This is a complex task, requiring extensive training, which is not feasible from a consumer perspective. The objective of this study was to apply a wine tasting sheet, including sensory and emotional responses, to simplify the recognition of fine white wines by consumers. First, a panel of 15 semi-trained judges evaluated eight sensory attributes through Optimized Descriptive Profile (ODP) methodology. Then, a group of 104 consumers evaluated five white wines with different sensory characteristics using an improved emotional wine tasting sheet. The emotions and sensations most frequently associated with white wines were obtained through the Check-All-That-Apply (CATA) approach. The eight sensory attributes were significant (p-value < 0.05) in the distinction of wines by the ODP. Likewise, the distinction of the wines also provided significant differences in all the emotional and sensory attributes (p-value < 0.05). The different wine styles could be distinguished by Principal Component Analysis (PCA) using the semi-trained judges or the consumer responses. The highest score in the “global evaluation” was given to two young, fruity wines characterized by high aromatic “initial impression”. The two fine wines, including a 2004 Burgundy Pouilly-Fuissé, were the lowest rated in “initial impression” and “global evaluation”, although they were considered by the consumers among the most complex and persistent. These wines were also most frequently associated with unpleasant emotions by the CATA test. The recognition of these fine wine attributes and their incongruity with emotional responses can be used in a rapid way by professionals to explain the different wine styles to consumers. MDPI 2020-04-08 /pmc/articles/PMC7230440/ /pubmed/32276305 http://dx.doi.org/10.3390/foods9040452 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Souza-Coutinho, Maria
Brasil, Renato
Souza, Clarisse
Sousa, Paulo
Malfeito-Ferreira, Manuel
Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title_full Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title_fullStr Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title_full_unstemmed Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title_short Consumers Associate High-Quality (Fine) Wines with Complexity, Persistence, and Unpleasant Emotional Responses
title_sort consumers associate high-quality (fine) wines with complexity, persistence, and unpleasant emotional responses
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230440/
https://www.ncbi.nlm.nih.gov/pubmed/32276305
http://dx.doi.org/10.3390/foods9040452
work_keys_str_mv AT souzacoutinhomaria consumersassociatehighqualityfinewineswithcomplexitypersistenceandunpleasantemotionalresponses
AT brasilrenato consumersassociatehighqualityfinewineswithcomplexitypersistenceandunpleasantemotionalresponses
AT souzaclarisse consumersassociatehighqualityfinewineswithcomplexitypersistenceandunpleasantemotionalresponses
AT sousapaulo consumersassociatehighqualityfinewineswithcomplexitypersistenceandunpleasantemotionalresponses
AT malfeitoferreiramanuel consumersassociatehighqualityfinewineswithcomplexitypersistenceandunpleasantemotionalresponses