Cargando…

Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?

While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food...

Descripción completa

Detalles Bibliográficos
Autores principales: Di Vita, Giuseppe, Borrello, Massimiliano, Vecchio, Riccardo, Gulisano, Giovanni, D’Amico, Mario
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230660/
https://www.ncbi.nlm.nih.gov/pubmed/32252221
http://dx.doi.org/10.3390/nu12040979
_version_ 1783535006673534976
author Di Vita, Giuseppe
Borrello, Massimiliano
Vecchio, Riccardo
Gulisano, Giovanni
D’Amico, Mario
author_facet Di Vita, Giuseppe
Borrello, Massimiliano
Vecchio, Riccardo
Gulisano, Giovanni
D’Amico, Mario
author_sort Di Vita, Giuseppe
collection PubMed
description While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food shoppers. Results revealed that clementines were the citrus fruit purchased most, followed by oranges and tangerines. Sweetness and smell were important product attributes for respondents. Different drivers affect the purchasing frequencies of various citrus fruits. Taste motivation, with a specific preference for acidity, impacts orange purchasing. Similarly, clementines are purchased primarily for taste motivation, however, the core sensory attribute for respondents in this case was sweetness. Meanwhile, for tangerines, the taste motivation is less important than the energy motivation, and the size together with the color are the core purchasing drivers. These outcomes provide food scientists, agronomists and market practitioners with new insights into Italian consumers’ preferences for citrus fruits, thus contributing to a potential expansion of this market.
format Online
Article
Text
id pubmed-7230660
institution National Center for Biotechnology Information
language English
publishDate 2020
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-72306602020-05-22 Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste? Di Vita, Giuseppe Borrello, Massimiliano Vecchio, Riccardo Gulisano, Giovanni D’Amico, Mario Nutrients Article While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food shoppers. Results revealed that clementines were the citrus fruit purchased most, followed by oranges and tangerines. Sweetness and smell were important product attributes for respondents. Different drivers affect the purchasing frequencies of various citrus fruits. Taste motivation, with a specific preference for acidity, impacts orange purchasing. Similarly, clementines are purchased primarily for taste motivation, however, the core sensory attribute for respondents in this case was sweetness. Meanwhile, for tangerines, the taste motivation is less important than the energy motivation, and the size together with the color are the core purchasing drivers. These outcomes provide food scientists, agronomists and market practitioners with new insights into Italian consumers’ preferences for citrus fruits, thus contributing to a potential expansion of this market. MDPI 2020-04-02 /pmc/articles/PMC7230660/ /pubmed/32252221 http://dx.doi.org/10.3390/nu12040979 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Di Vita, Giuseppe
Borrello, Massimiliano
Vecchio, Riccardo
Gulisano, Giovanni
D’Amico, Mario
Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title_full Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title_fullStr Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title_full_unstemmed Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title_short Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?
title_sort purchasing drivers of fresh citrus fruits in urban italy: is it all about taste?
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230660/
https://www.ncbi.nlm.nih.gov/pubmed/32252221
http://dx.doi.org/10.3390/nu12040979
work_keys_str_mv AT divitagiuseppe purchasingdriversoffreshcitrusfruitsinurbanitalyisitallabouttaste
AT borrellomassimiliano purchasingdriversoffreshcitrusfruitsinurbanitalyisitallabouttaste
AT vecchioriccardo purchasingdriversoffreshcitrusfruitsinurbanitalyisitallabouttaste
AT gulisanogiovanni purchasingdriversoffreshcitrusfruitsinurbanitalyisitallabouttaste
AT damicomario purchasingdriversoffreshcitrusfruitsinurbanitalyisitallabouttaste