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Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad

With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnair...

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Detalles Bibliográficos
Autores principales:	Chonpracha, Pitchayapat, Ardoin, Ryan, Gao, Yupeng, Waimaleongora-ek, Pamarin, Tuuri, Georgianna, Prinyawiwatkul, Witoon
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230884/ https://www.ncbi.nlm.nih.gov/pubmed/32244291 http://dx.doi.org/10.3390/foods9040396

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