Cargando…
Choosing what we like vs liking what we choose: How choice-induced preference change might actually be instrumental to decision-making
For more than 60 years, it has been known that people report higher (lower) subjective values for items after having selected (rejected) them during a choice task. This phenomenon is coined “choice-induced preference change” or CIPC, and its established interpretation is that of “cognitive dissonanc...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7233538/ https://www.ncbi.nlm.nih.gov/pubmed/32421699 http://dx.doi.org/10.1371/journal.pone.0231081 |