I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic

In this research, we document some of the many unusual consumer behavior patterns that came to dominate the early days of the COVID-19 pandemic. We offer insights based on theory to help explain and predict these behaviors and associated outcomes in order to inform future research and marketing prac...

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Detalles Bibliográficos
Autores principales: Kirk, Colleen P., Rifkin, Laura S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241317/
https://www.ncbi.nlm.nih.gov/pubmed/32834208
http://dx.doi.org/10.1016/j.jbusres.2020.05.028

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241317/
https://www.ncbi.nlm.nih.gov/pubmed/32834208
http://dx.doi.org/10.1016/j.jbusres.2020.05.028

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