Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure mo...

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Detalles Bibliográficos
Autores principales: Hou, Juan, Zhu, Yingge, Tong, Jie, Ndasauka, Yamikani, Fang, Xiaoyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241767/
https://www.ncbi.nlm.nih.gov/pubmed/32437385
http://dx.doi.org/10.1371/journal.pone.0233205
Descripción
Sumario:This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

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