Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure mo...

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Detalles Bibliográficos
Autores principales: Hou, Juan, Zhu, Yingge, Tong, Jie, Ndasauka, Yamikani, Fang, Xiaoyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241767/
https://www.ncbi.nlm.nih.gov/pubmed/32437385
http://dx.doi.org/10.1371/journal.pone.0233205
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author Hou, Juan
Zhu, Yingge
Tong, Jie
Ndasauka, Yamikani
Fang, Xiaoyi
author_facet Hou, Juan
Zhu, Yingge
Tong, Jie
Ndasauka, Yamikani
Fang, Xiaoyi
author_sort Hou, Juan
collection PubMed
description This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.
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spelling pubmed-72417672020-06-03 Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use Hou, Juan Zhu, Yingge Tong, Jie Ndasauka, Yamikani Fang, Xiaoyi PLoS One Research Article This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation. Public Library of Science 2020-05-21 /pmc/articles/PMC7241767/ /pubmed/32437385 http://dx.doi.org/10.1371/journal.pone.0233205 Text en © 2020 Hou et al http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Hou, Juan
Zhu, Yingge
Tong, Jie
Ndasauka, Yamikani
Fang, Xiaoyi
Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title_full Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title_fullStr Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title_full_unstemmed Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title_short Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
title_sort preparation of multi-motive grid questionnaire for social networking sites use
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241767/
https://www.ncbi.nlm.nih.gov/pubmed/32437385
http://dx.doi.org/10.1371/journal.pone.0233205
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