The United States Food and Drug Administration and Prescription Drug Promotion

The impact of prescription drug promotion on health-care professionals (HCPs) is significant. Pharmaceutical industry spending on promotion to HCPs greatly outpaces spending on direct-to-consumer promotion. According to Syneos Health™ PromotionalAnswers, in 2017, the pharmaceutical industry spent mo...

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Detalles Bibliográficos
Autores principales: Kalola, Ankur S., Dean, Robert
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MediaSphere Medical 2019
Materias:
Research Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7252651/
https://www.ncbi.nlm.nih.gov/pubmed/32477722
http://dx.doi.org/10.19102/icrm.2019.100305
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author Kalola, Ankur S.
Dean, Robert
author_facet Kalola, Ankur S.
Dean, Robert
author_sort Kalola, Ankur S.
collection PubMed
description The impact of prescription drug promotion on health-care professionals (HCPs) is significant. Pharmaceutical industry spending on promotion to HCPs greatly outpaces spending on direct-to-consumer promotion. According to Syneos Health™ PromotionalAnswers, in 2017, the pharmaceutical industry spent more than $24 billion on drug promotion, with more than $18.5 billion allotted for marketing to HCPs. Although prescription drug promotion can provide valuable information about drug therapies, it is essential that it be truthful, balanced, and not misleading, because HCPs may consider this information when making treatment decisions for their patients.
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spelling pubmed-72526512020-05-28 The United States Food and Drug Administration and Prescription Drug Promotion Kalola, Ankur S. Dean, Robert J Innov Card Rhythm Manag Research Review The impact of prescription drug promotion on health-care professionals (HCPs) is significant. Pharmaceutical industry spending on promotion to HCPs greatly outpaces spending on direct-to-consumer promotion. According to Syneos Health™ PromotionalAnswers, in 2017, the pharmaceutical industry spent more than $24 billion on drug promotion, with more than $18.5 billion allotted for marketing to HCPs. Although prescription drug promotion can provide valuable information about drug therapies, it is essential that it be truthful, balanced, and not misleading, because HCPs may consider this information when making treatment decisions for their patients. MediaSphere Medical 2019-03-15 /pmc/articles/PMC7252651/ /pubmed/32477722 http://dx.doi.org/10.19102/icrm.2019.100305 Text en Copyright: © 2019 Innovations in Cardiac Rhythm Management http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Review
Kalola, Ankur S.
Dean, Robert
The United States Food and Drug Administration and Prescription Drug Promotion
title The United States Food and Drug Administration and Prescription Drug Promotion
title_full The United States Food and Drug Administration and Prescription Drug Promotion
title_fullStr The United States Food and Drug Administration and Prescription Drug Promotion
title_full_unstemmed The United States Food and Drug Administration and Prescription Drug Promotion
title_short The United States Food and Drug Administration and Prescription Drug Promotion
title_sort united states food and drug administration and prescription drug promotion
topic Research Review
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7252651/
https://www.ncbi.nlm.nih.gov/pubmed/32477722
http://dx.doi.org/10.19102/icrm.2019.100305
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