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The United States Food and Drug Administration and Prescription Drug Promotion
The impact of prescription drug promotion on health-care professionals (HCPs) is significant. Pharmaceutical industry spending on promotion to HCPs greatly outpaces spending on direct-to-consumer promotion. According to Syneos Health™ PromotionalAnswers, in 2017, the pharmaceutical industry spent mo...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MediaSphere Medical
2019
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7252651/ https://www.ncbi.nlm.nih.gov/pubmed/32477722 http://dx.doi.org/10.19102/icrm.2019.100305 |