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Real-Time Prediction of Online Shoppers’ Purchasing Intention Using Random Forest
In this paper, we suggest a real-time online shopper behavior prediction system which predicts the visitor’s shopping intent as soon as the website is visited. To do that, we rely on session and visitor information and we investigate naïve Bayes classifier, C4.5 decision tree and random forest. Furt...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7256375/ http://dx.doi.org/10.1007/978-3-030-49161-1_4 |