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Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms

This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affe...

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Autores principales: Rapaccini, Mario, Saccani, Nicola, Kowalkowski, Christian, Paiola, Marco, Adrodegari, Federico
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. Published by Elsevier Inc. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7261107/
http://dx.doi.org/10.1016/j.indmarman.2020.05.017
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author Rapaccini, Mario
Saccani, Nicola
Kowalkowski, Christian
Paiola, Marco
Adrodegari, Federico
author_facet Rapaccini, Mario
Saccani, Nicola
Kowalkowski, Christian
Paiola, Marco
Adrodegari, Federico
author_sort Rapaccini, Mario
collection PubMed
description This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affected by the pandemic, and the government implemented radical lockdown measures, banning nonessential travel and mandating the shutdown of all nonessential businesses. Several major effects on both product and service businesses are highlighted, including the disruption of field-service operations and supply networks. This study also highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. To help firms navigate through the crisis and be better positioned after the pandemic, the authors present a four-stage crisis management model (calamity, quick & dirty, restart, and adapt), which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the crisis. Finally, this study discusses how servitization can enhance resilience for future crises—providing a set of indicators on the presumed role of, and impact on, service operations in relation to what executives expect to be the “next normal.”
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spelling pubmed-72611072020-06-01 Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms Rapaccini, Mario Saccani, Nicola Kowalkowski, Christian Paiola, Marco Adrodegari, Federico Industrial Marketing Management Article This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively affected by the pandemic, and the government implemented radical lockdown measures, banning nonessential travel and mandating the shutdown of all nonessential businesses. Several major effects on both product and service businesses are highlighted, including the disruption of field-service operations and supply networks. This study also highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. To help firms navigate through the crisis and be better positioned after the pandemic, the authors present a four-stage crisis management model (calamity, quick & dirty, restart, and adapt), which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the crisis. Finally, this study discusses how servitization can enhance resilience for future crises—providing a set of indicators on the presumed role of, and impact on, service operations in relation to what executives expect to be the “next normal.” The Authors. Published by Elsevier Inc. 2020-07 2020-05-30 /pmc/articles/PMC7261107/ http://dx.doi.org/10.1016/j.indmarman.2020.05.017 Text en © 2020 The Authors Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Rapaccini, Mario
Saccani, Nicola
Kowalkowski, Christian
Paiola, Marco
Adrodegari, Federico
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title_full Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title_fullStr Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title_full_unstemmed Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title_short Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
title_sort navigating disruptive crises through service-led growth: the impact of covid-19 on italian manufacturing firms
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7261107/
http://dx.doi.org/10.1016/j.indmarman.2020.05.017
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