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Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic

We examine the value of design thinking in times of crisis. Drawing on examples of firm innovations during the 2020 Covid-19 lockdown, we propose that disruptive events represent wicked problems that require managers to break out of established patterns of thinking. Design thinking, or the problem s...

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Detalles Bibliográficos
Autores principales:	Cankurtaran, Pinar, Beverland, Michael B.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier Inc. 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7263213/ http://dx.doi.org/10.1016/j.indmarman.2020.05.030

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