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The role played by health resistance, coping response, and smoke damage perceptions in smoking threat appeal campaigns
Threat appeal campaigns have been widely used to induce people to change their bad smoking habits by adopting a better approach in favor of a healthier lifestyle. Social marketers who create this kind of messages tend to believe in the persuasive power of fear arousal. For most people, fear has an i...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
PAGEPress Publications, Pavia, Italy
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7270634/ https://www.ncbi.nlm.nih.gov/pubmed/32529090 http://dx.doi.org/10.4081/hpr.2020.8652 |