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A LSTM-Hawkes hybrid model for posterior click distribution forecast in the advertising network environment
In the field of advertising technology, it is a key task to forecast posterior click distribution since 66% of advertising transactions depend on cost per click model. However, due to the General Data Protection Regulation, machine learning techniques to forecast posterior click distribution based o...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7274406/ https://www.ncbi.nlm.nih.gov/pubmed/32502154 http://dx.doi.org/10.1371/journal.pone.0232887 |