Government Intervention, Risk Perception, and the Adoption of Protective Action Recommendations: Evidence from the COVID-19 Prevention and Control Experience of China

This study examines the relationships between government interventions, risk perception, and the public’s adoption of protective action recommendations (PARs) during the COVID-19 coronavirus disease emergency in mainland China. We conducted quota sampling based on the proportion of the population in each province and gender ratios in the Sixth Census and obtained a sample size of 3837. Government intervention was divided into government communication, government prevention and control, and government rescue. We used multiple regression and a bootstrap mediation effect test to study the mechanism of these three forms of government intervention on the public’s adoption of PARs. The results show that government prevention and control and government rescue significantly increased the likelihood of the public adopting PARs. Risk perception was significantly associated with the public’s adoption of PARs. The effects of government interventions and risk perception on the public’s adoption of PARs was not found to vary by region. Risk perception is identified as an important mediating factor between government intervention and the public’s adoption of PARs. These results indicate that increasing the public’s risk perception is an effective strategy for governments seeking to encourage the public to adopt PARs during the COVID-19 pandemic.