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A Facilitatory Effect of Perceptual Incongruity on Target-Source Matching in Pictorial Metaphors of Chinese Advertising: EEG Evidence

Using evoked response potentials, we investigated the implicit detection of incongruity during target-source matching in pictorial metaphors of Chinese advertising. Participants saw an image of a product (the target in a visual metaphorical relationship), and then made a same-different judgment in r...

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Detalles Bibliográficos
Autores principales:	Cao, Shuo, Wang, Yanzhang, Wang, Huili, Chen, Hongjun, Zhang, Guanghui, Kritikos, Ada
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	University of Economics and Human Sciences in Warsaw 2020
Materias:	Research Articles
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7278523/ https://www.ncbi.nlm.nih.gov/pubmed/32537039 http://dx.doi.org/10.5709/acp-0279-z

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