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Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistr...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Vienna
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7279634/ https://www.ncbi.nlm.nih.gov/pubmed/32836393 http://dx.doi.org/10.1007/s00706-020-02633-2 |
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author | Chalupa, Radek Nesměrák, Karel |
author_facet | Chalupa, Radek Nesměrák, Karel |
author_sort | Chalupa, Radek |
collection | PubMed |
description | ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call “heroes of chemistry”, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist. GRAPHIC ABSTRACT: [Image: see text] |
format | Online Article Text |
id | pubmed-7279634 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Springer Vienna |
record_format | MEDLINE/PubMed |
spelling | pubmed-72796342020-06-09 Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy Chalupa, Radek Nesměrák, Karel Monatsh Chem Original Paper ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call “heroes of chemistry”, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist. GRAPHIC ABSTRACT: [Image: see text] Springer Vienna 2020-06-08 2020 /pmc/articles/PMC7279634/ /pubmed/32836393 http://dx.doi.org/10.1007/s00706-020-02633-2 Text en © Springer-Verlag GmbH Austria, part of Springer Nature 2020 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Original Paper Chalupa, Radek Nesměrák, Karel Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title | Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title_full | Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title_fullStr | Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title_full_unstemmed | Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title_short | Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
title_sort | chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy |
topic | Original Paper |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7279634/ https://www.ncbi.nlm.nih.gov/pubmed/32836393 http://dx.doi.org/10.1007/s00706-020-02633-2 |
work_keys_str_mv | AT chaluparadek chemophobiaversustheidentityofchemistsheroesofchemistryasaneffectivecommunicationstrategy AT nesmerakkarel chemophobiaversustheidentityofchemistsheroesofchemistryasaneffectivecommunicationstrategy |