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Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy

ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistr...

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Detalles Bibliográficos
Autores principales: Chalupa, Radek, Nesměrák, Karel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Vienna 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7279634/
https://www.ncbi.nlm.nih.gov/pubmed/32836393
http://dx.doi.org/10.1007/s00706-020-02633-2
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author Chalupa, Radek
Nesměrák, Karel
author_facet Chalupa, Radek
Nesměrák, Karel
author_sort Chalupa, Radek
collection PubMed
description ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call “heroes of chemistry”, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist. GRAPHIC ABSTRACT: [Image: see text]
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spelling pubmed-72796342020-06-09 Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy Chalupa, Radek Nesměrák, Karel Monatsh Chem Original Paper ABSTRACT: Decades of chemophobia are taking a high toll on chemistry. As current surveys suggest, people are displaying an irrational desire to live in a world without chemistry, but at the same time are unable to answer trivial chemistry questions. Constant questioning of the importance of chemistry induced by chemophobia leads to a weakening of the identity of chemists and can have negative consequences on the reproduction of chemistry. The need for the support of a positive perception of the chemical profession and an offer of positive examples for self-identification is the result. Everyday communication thus becomes the background on which the determination of the identity of the chemist takes place. The new communication strategy, which we call “heroes of chemistry”, aims not only to add a much-needed human touch to chemistry communications, but also to create the conditions for strengthening the identity of the chemist. GRAPHIC ABSTRACT: [Image: see text] Springer Vienna 2020-06-08 2020 /pmc/articles/PMC7279634/ /pubmed/32836393 http://dx.doi.org/10.1007/s00706-020-02633-2 Text en © Springer-Verlag GmbH Austria, part of Springer Nature 2020 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Paper
Chalupa, Radek
Nesměrák, Karel
Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title_full Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title_fullStr Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title_full_unstemmed Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title_short Chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
title_sort chemophobia versus the identity of chemists: heroes of chemistry as an effective communication strategy
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7279634/
https://www.ncbi.nlm.nih.gov/pubmed/32836393
http://dx.doi.org/10.1007/s00706-020-02633-2
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