Miscarriage information available on the internet: a content analysis of leading consumer websites

OBJECTIVE: The objective of this content analysis was to explore the accuracy and completeness of information provided about miscarriage on consumer-facing websites. STUDY DESIGN: We identified the most popular consumer websites for health information and the leading medical and nursing professional association websites. We reviewed each website for content on miscarriage aimed at consumers and compared the website content to the information contained in the American College of Obstetricians and Gynecologists (ACOG) Practice Bulletin on Early Pregnancy Loss. We used a simple scoring method to compare the accuracy and completeness of the content on each website with the ACOG Practice Bulletin. RESULTS: Sixty percent (n = 9) of the top 15 consumer websites for health information had dedicated webpages on miscarriage. Of the nine leading professional association websites, two had dedicated pages on miscarriage. On average, each site provided information on 64% of the key messages from the ACOG Practice Bulletin. Sites commonly emphasized and provided overall accurate and complete information on risk factors of miscarriage. The key messages with the most limited or inaccurate information pertained to diagnosis of miscarriage; treatment, including medical management with mifepristone and misoprostol; instructions postmiscarriage and prevention of miscarriage. CONCLUSIONS: The majority of popular health websites include consumer-facing content on miscarriage, and the information presented is a mostly complete and accurate representation of the ACOG Practice Bulletin. The lack of information on treatment options may affect patients' ability to make informed choices about their care. The missing information points to areas that patients may feel underprepared to discuss with healthcare providers. IMPLICATIONS: More effort is needed to ensure that internet-based consumer information about miscarriage reflects the best scientific evidence.