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Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Recently concepts from attachment theory are being applied to business situations. In this paper we focus on how relationship specific (RS) versus general (G) attachment styles affect the willingness-to-recommend (WtR) by customers. Such WtR refers to the likelihood of customers to recommend the ser...

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Detalles Bibliográficos
Autores principales:	Verbeke, Willem J. M. I., Gijsenberg, Maarten J., Hendriks, Larissa M. E., Bouma, Jelle T., Teunter, Linda H.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7298734/ https://www.ncbi.nlm.nih.gov/pubmed/32587561 http://dx.doi.org/10.3389/fpsyg.2020.01311

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