Evaluation of the Costs of Delayed Campaigns for Limiting the Spread of Negative Content, Panic and Rumours in Complex Networks

Increasing the performance of information spreading processes and influence maximisation is important from the perspective of marketing and other activities within social networks. Another direction is suppressing spreading processes for limiting the coverage of misleading information, spreading information helping to avoid epidemics or decreasing the role of competitors on the market. Suppressing action can take a form of spreading competing content and it’s performance is related to timing and campaign intensity. Presented in this paper study showed how the delay in launching suppressing process can be compensated by properly chosen parameters and the action still can be successful.