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The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand aff...

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Detalles Bibliográficos
Autores principales:	Chen, Yu-Shan, Chang, Tai-Wei, Li, Hung-Xin, Chen, Ying-Rong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7311963/ https://www.ncbi.nlm.nih.gov/pubmed/32521728 http://dx.doi.org/10.3390/ijerph17114089

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