The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypothes...

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Detalles Bibliográficos
Autores principales: Hwang, Jinsoo, Kim, Hyunjoon, Choe, Ja Young
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7312595/
https://www.ncbi.nlm.nih.gov/pubmed/32517293
http://dx.doi.org/10.3390/ijerph17114064
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author Hwang, Jinsoo
Kim, Hyunjoon
Choe, Ja Young
author_facet Hwang, Jinsoo
Kim, Hyunjoon
Choe, Ja Young
author_sort Hwang, Jinsoo
collection PubMed
description The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.
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spelling pubmed-73125952020-06-29 The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism Hwang, Jinsoo Kim, Hyunjoon Choe, Ja Young Int J Environ Res Public Health Article The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions. MDPI 2020-06-07 2020-06 /pmc/articles/PMC7312595/ /pubmed/32517293 http://dx.doi.org/10.3390/ijerph17114064 Text en © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Hwang, Jinsoo
Kim, Hyunjoon
Choe, Ja Young
The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title_full The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title_fullStr The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title_full_unstemmed The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title_short The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism
title_sort role of eco-friendly edible insect restaurants in the field of sustainable tourism
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7312595/
https://www.ncbi.nlm.nih.gov/pubmed/32517293
http://dx.doi.org/10.3390/ijerph17114064
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