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SME response to major exogenous shocks: The bright and dark sides of business model pivoting

Within this short commentary, we explore the notion of pivoting; following major exogenous shocks, firms often contemplate business model pivoting where they change product or service offerings to capitalise on emerging opportunities. We assess the potential bright and dark sides of pivoting for new...

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Detalles Bibliográficos
Autores principales:	Morgan, Todd, Anokhin, Sergey, Ofstein, Laurel, Friske, Wesley
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	SAGE Publications 2020
Materias:	COVID-19 Commentaries
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7322513/ http://dx.doi.org/10.1177/0266242620936590

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