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Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior

Remanufacturing is one of the important means to achieve circular economy and improve the reuse of resources. But, compared with the reuse of old parts, most ordinary Chinese consumers are not familiar with remanufacturing. Because of this, the development of China’s remanufacturing industry is hind...

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Autores principales: Chen, Yao, Wang, Jinfei, Jia, Xuening
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7326041/
https://www.ncbi.nlm.nih.gov/pubmed/32670124
http://dx.doi.org/10.3389/fpsyg.2020.00781
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author Chen, Yao
Wang, Jinfei
Jia, Xuening
author_facet Chen, Yao
Wang, Jinfei
Jia, Xuening
author_sort Chen, Yao
collection PubMed
description Remanufacturing is one of the important means to achieve circular economy and improve the reuse of resources. But, compared with the reuse of old parts, most ordinary Chinese consumers are not familiar with remanufacturing. Because of this, the development of China’s remanufacturing industry is hindered. This paper introduces two kinds of consumer goods with different attributes, namely MP4 (the hedonic product) and cartridge (the functional product). The empirical study on the consumption behavior of Chinese consumers when they are faced with a variety of recycling options was performed. Empirical studies are divided into two stages: participants need to give hypothetical purchase decisions when facing situations of two products (new products and remanufactured products) and three products including refurbishment products, respectively. This paper analyzes the purchase intention and decision-making process of Chinese consumers for remanufactured products, new products, and refurbished products in these two situations. The consumers’ willingness to pay for remanufactured products and refurbished products is also part of the study. The experimental results verify that consumers have a different selection mechanism for new products, remanufactured products, and refurbished products, and there is also a certain relationship between this selection mechanism and the attributes of the product itself. The research shows that due to the different product attributes, consumers pay different attention to the environmental protection, quality, brand, price, and new and old preferences of products. The result of the model shows that the choice behavior of different products and their willingness to pay are also affected by different levels of these attentions. Through the research results, this paper finds conclusions like refurbished products have an impact on the development of remanufactured products, and consumers pay more attention to price but do not pay attention to environmental protection. The conclusion of the study provides references and practical implications for Chinese remanufacturing enterprises to formulate market strategy, for the government to formulate relevant policies, and for OEM production.
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spelling pubmed-73260412020-07-14 Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior Chen, Yao Wang, Jinfei Jia, Xuening Front Psychol Psychology Remanufacturing is one of the important means to achieve circular economy and improve the reuse of resources. But, compared with the reuse of old parts, most ordinary Chinese consumers are not familiar with remanufacturing. Because of this, the development of China’s remanufacturing industry is hindered. This paper introduces two kinds of consumer goods with different attributes, namely MP4 (the hedonic product) and cartridge (the functional product). The empirical study on the consumption behavior of Chinese consumers when they are faced with a variety of recycling options was performed. Empirical studies are divided into two stages: participants need to give hypothetical purchase decisions when facing situations of two products (new products and remanufactured products) and three products including refurbishment products, respectively. This paper analyzes the purchase intention and decision-making process of Chinese consumers for remanufactured products, new products, and refurbished products in these two situations. The consumers’ willingness to pay for remanufactured products and refurbished products is also part of the study. The experimental results verify that consumers have a different selection mechanism for new products, remanufactured products, and refurbished products, and there is also a certain relationship between this selection mechanism and the attributes of the product itself. The research shows that due to the different product attributes, consumers pay different attention to the environmental protection, quality, brand, price, and new and old preferences of products. The result of the model shows that the choice behavior of different products and their willingness to pay are also affected by different levels of these attentions. Through the research results, this paper finds conclusions like refurbished products have an impact on the development of remanufactured products, and consumers pay more attention to price but do not pay attention to environmental protection. The conclusion of the study provides references and practical implications for Chinese remanufacturing enterprises to formulate market strategy, for the government to formulate relevant policies, and for OEM production. Frontiers Media S.A. 2020-05-19 /pmc/articles/PMC7326041/ /pubmed/32670124 http://dx.doi.org/10.3389/fpsyg.2020.00781 Text en Copyright © 2020 Chen, Wang and Jia. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Chen, Yao
Wang, Jinfei
Jia, Xuening
Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title_full Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title_fullStr Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title_full_unstemmed Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title_short Refurbished or Remanufactured?—An Experimental Study on Consumer Choice Behavior
title_sort refurbished or remanufactured?—an experimental study on consumer choice behavior
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7326041/
https://www.ncbi.nlm.nih.gov/pubmed/32670124
http://dx.doi.org/10.3389/fpsyg.2020.00781
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