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Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educatio...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2019
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7328373/ https://www.ncbi.nlm.nih.gov/pubmed/32639483 http://dx.doi.org/10.1111/amet.12830 |
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author | HARDON, ANITA DAVATOS, IAN ANTHONY B. LASCO, GIDEON |
author_facet | HARDON, ANITA DAVATOS, IAN ANTHONY B. LASCO, GIDEON |
author_sort | HARDON, ANITA |
collection | PubMed |
description | Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educational discounts, access to bank cards, and an opportunity to develop do‐it‐yourself entrepreneurial skills. Trainers encourage sellers to capitalize on their intimate relations, to tailor the supplements to assuage aging clients’ metabolic‐health anxieties, and to use C24/7 themselves so that they can testify to its benefits. Such “sociometabolic” work is omnipresent in urban settings, where workers in beauty salons and gyms likewise promise to mitigate the material, bodily disturbances caused by toxic environments and precarious living conditions. [multilevel marketing, youth, sociometabolic labor, relational work, aspirations, nutritional supplements, metabolic health, ecology, Philippines] |
format | Online Article Text |
id | pubmed-7328373 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2019 |
publisher | John Wiley and Sons Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-73283732020-07-02 Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines HARDON, ANITA DAVATOS, IAN ANTHONY B. LASCO, GIDEON Am Ethnol Research Articles Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educational discounts, access to bank cards, and an opportunity to develop do‐it‐yourself entrepreneurial skills. Trainers encourage sellers to capitalize on their intimate relations, to tailor the supplements to assuage aging clients’ metabolic‐health anxieties, and to use C24/7 themselves so that they can testify to its benefits. Such “sociometabolic” work is omnipresent in urban settings, where workers in beauty salons and gyms likewise promise to mitigate the material, bodily disturbances caused by toxic environments and precarious living conditions. [multilevel marketing, youth, sociometabolic labor, relational work, aspirations, nutritional supplements, metabolic health, ecology, Philippines] John Wiley and Sons Inc. 2019-10-01 2019-11 /pmc/articles/PMC7328373/ /pubmed/32639483 http://dx.doi.org/10.1111/amet.12830 Text en © 2019 The Authors. American Ethnologist published by Wiley Periodicals, Inc. on behalf of American Anthropological Association This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc/4.0/ License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. |
spellingShingle | Research Articles HARDON, ANITA DAVATOS, IAN ANTHONY B. LASCO, GIDEON Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title | Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title_full | Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title_fullStr | Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title_full_unstemmed | Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title_short | Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines |
title_sort | be your product: on youth, multilevel marketing, and nutritional cure‐alls in puerto princesa, philippines |
topic | Research Articles |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7328373/ https://www.ncbi.nlm.nih.gov/pubmed/32639483 http://dx.doi.org/10.1111/amet.12830 |
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