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Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines

Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educatio...

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Detalles Bibliográficos
Autores principales: HARDON, ANITA, DAVATOS, IAN ANTHONY B., LASCO, GIDEON
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2019
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7328373/
https://www.ncbi.nlm.nih.gov/pubmed/32639483
http://dx.doi.org/10.1111/amet.12830
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author HARDON, ANITA
DAVATOS, IAN ANTHONY B.
LASCO, GIDEON
author_facet HARDON, ANITA
DAVATOS, IAN ANTHONY B.
LASCO, GIDEON
author_sort HARDON, ANITA
collection PubMed
description Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educational discounts, access to bank cards, and an opportunity to develop do‐it‐yourself entrepreneurial skills. Trainers encourage sellers to capitalize on their intimate relations, to tailor the supplements to assuage aging clients’ metabolic‐health anxieties, and to use C24/7 themselves so that they can testify to its benefits. Such “sociometabolic” work is omnipresent in urban settings, where workers in beauty salons and gyms likewise promise to mitigate the material, bodily disturbances caused by toxic environments and precarious living conditions. [multilevel marketing, youth, sociometabolic labor, relational work, aspirations, nutritional supplements, metabolic health, ecology, Philippines]
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spelling pubmed-73283732020-07-02 Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines HARDON, ANITA DAVATOS, IAN ANTHONY B. LASCO, GIDEON Am Ethnol Research Articles Young people in Puerto Princesa, the Philippines, are drawn to working as salespeople for AIM Global, a purveyor of the nutritional supplement C24/7. The company relies on multilevel marketing, in which sellers recruit other sellers, offering youth not only the chance to earn money but also educational discounts, access to bank cards, and an opportunity to develop do‐it‐yourself entrepreneurial skills. Trainers encourage sellers to capitalize on their intimate relations, to tailor the supplements to assuage aging clients’ metabolic‐health anxieties, and to use C24/7 themselves so that they can testify to its benefits. Such “sociometabolic” work is omnipresent in urban settings, where workers in beauty salons and gyms likewise promise to mitigate the material, bodily disturbances caused by toxic environments and precarious living conditions. [multilevel marketing, youth, sociometabolic labor, relational work, aspirations, nutritional supplements, metabolic health, ecology, Philippines] John Wiley and Sons Inc. 2019-10-01 2019-11 /pmc/articles/PMC7328373/ /pubmed/32639483 http://dx.doi.org/10.1111/amet.12830 Text en © 2019 The Authors. American Ethnologist published by Wiley Periodicals, Inc. on behalf of American Anthropological Association This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc/4.0/ License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
spellingShingle Research Articles
HARDON, ANITA
DAVATOS, IAN ANTHONY B.
LASCO, GIDEON
Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title_full Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title_fullStr Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title_full_unstemmed Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title_short Be your product: On youth, multilevel marketing, and nutritional cure‐alls in Puerto Princesa, Philippines
title_sort be your product: on youth, multilevel marketing, and nutritional cure‐alls in puerto princesa, philippines
topic Research Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7328373/
https://www.ncbi.nlm.nih.gov/pubmed/32639483
http://dx.doi.org/10.1111/amet.12830
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