La representación de los mayores en los medios durante la pandemia COVID-19: ¿hacia un refuerzo del edadismo?

BACKGROUND AND OBJECTIVE: The COVID-19 pandemic affects various age groups differently, with most deaths concentrated among the older population and those with previous health conditions. This has led to a greater presence of older people in the agenda setting of all the media. This article aims to analyse these discourses and representations related to older people as presented in the headlines of publications disseminated in 2 national newspapers (ABC and El País) during the most critical phase of the pandemic in Spain. MATERIALS AND METHODS: An analysis was made of 501 headlines related to older people and the COVID-19 pandemic (380 from ABC, and 121 from El País) from the perspective of the Critical Discourse Studies (Van Dijk, 2003), as well as carrying out a content analysis. RESULTS: 71.4% of the headlines represented the Older adults were represented unfavourably in 71.4% of the headlines, with them being presented as a homogeneous group and associating them with deaths, deficiencies in residential care, or extreme vulnerability. The presence of certain potentially derogatory or improper terms (elderly, grandparents) was consistent with this negative representation. CONCLUSIONS: In light of these results, it is discussed to what extent the COVID-19 pandemic may reinforce an ageist narrative of the older people, based on frailty, decline, and dependency, which may justify discriminatory practices directed at this sector of the population.