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Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery

Introduction: Surgery is increasingly recognized as an indispensable part of healthcare, but lack of awareness about its cost-effectiveness and cross-cutting impact remain. Social media has become an important resource for healthcare professionals in a variety of settings due to its instant global r...

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Autores principales: Vervoort, Dominique, Luc, Jessica G
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cureus 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7336587/
https://www.ncbi.nlm.nih.gov/pubmed/32642374
http://dx.doi.org/10.7759/cureus.8468
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author Vervoort, Dominique
Luc, Jessica G
author_facet Vervoort, Dominique
Luc, Jessica G
author_sort Vervoort, Dominique
collection PubMed
description Introduction: Surgery is increasingly recognized as an indispensable part of healthcare, but lack of awareness about its cost-effectiveness and cross-cutting impact remain. Social media has become an important resource for healthcare professionals in a variety of settings due to its instant global reach in a non-discriminatory and low-threshold manner. In 2010, #globalsurgery was first used on Twitter to spread awareness, foster international collaborations, and raise voices of advocates around the world. Here, we examine the role of social media in the field of global surgery. Methods: The use of #globalsurgery on Twitter was analyzed through Tweetreach from July 31 to December 31, 2018. Additional analysis of hashtags in Spanish, Japanese, Malay, and Portuguese was done to determine the number of tweets, retweets, impressions, and users using #globalsurgery or translated hashtags. Sentiment analysis was performed to determine the affective state of tweets. Results: A total of 4,519 tweets and 15,861 retweets were posted by 4,449 different contributors. Tweets totalled 58,733,406 potential direct impressions and 46,560,293 potential amplified impressions, with potential reach of 11,272,014. English was the major language (99.47%), followed by Spanish (0.49%) and Japanese (0.04%). Portuguese and Malay hashtags were not used during the study period. Conclusion: #globalsurgery provides an innovative way to overcome barriers and strengthen collaboration among advocates, and more effectively raise awareness about global surgery.
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spelling pubmed-73365872020-07-07 Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery Vervoort, Dominique Luc, Jessica G Cureus Medical Education Introduction: Surgery is increasingly recognized as an indispensable part of healthcare, but lack of awareness about its cost-effectiveness and cross-cutting impact remain. Social media has become an important resource for healthcare professionals in a variety of settings due to its instant global reach in a non-discriminatory and low-threshold manner. In 2010, #globalsurgery was first used on Twitter to spread awareness, foster international collaborations, and raise voices of advocates around the world. Here, we examine the role of social media in the field of global surgery. Methods: The use of #globalsurgery on Twitter was analyzed through Tweetreach from July 31 to December 31, 2018. Additional analysis of hashtags in Spanish, Japanese, Malay, and Portuguese was done to determine the number of tweets, retweets, impressions, and users using #globalsurgery or translated hashtags. Sentiment analysis was performed to determine the affective state of tweets. Results: A total of 4,519 tweets and 15,861 retweets were posted by 4,449 different contributors. Tweets totalled 58,733,406 potential direct impressions and 46,560,293 potential amplified impressions, with potential reach of 11,272,014. English was the major language (99.47%), followed by Spanish (0.49%) and Japanese (0.04%). Portuguese and Malay hashtags were not used during the study period. Conclusion: #globalsurgery provides an innovative way to overcome barriers and strengthen collaboration among advocates, and more effectively raise awareness about global surgery. Cureus 2020-06-06 /pmc/articles/PMC7336587/ /pubmed/32642374 http://dx.doi.org/10.7759/cureus.8468 Text en Copyright © 2020, Vervoort et al. http://creativecommons.org/licenses/by/3.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Medical Education
Vervoort, Dominique
Luc, Jessica G
Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title_full Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title_fullStr Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title_full_unstemmed Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title_short Hashtag Global Surgery: The Role of Social Media in Advancing the Field of Global Surgery
title_sort hashtag global surgery: the role of social media in advancing the field of global surgery
topic Medical Education
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7336587/
https://www.ncbi.nlm.nih.gov/pubmed/32642374
http://dx.doi.org/10.7759/cureus.8468
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