Engaging the Media: Telling Our Operations Research Stories to the Public

Academic research occasionally captures the attention of the media. When this happens, there is a small window of opportunity to disseminate the real-world impact of our research and the value of our operations research and analytics expertise to the public. To do so, we must package our messages for public consumption. In this article, I summarize principles for interacting with the media, describe what various media interactions are like, and offer tips for capitalizing on one’s expertise. Finally, I reflect on what we have to offer to journalists and the value of telling our stories to the public.