Engaging the Media: Telling Our Operations Research Stories to the Public

Academic research occasionally captures the attention of the media. When this happens, there is a small window of opportunity to disseminate the real-world impact of our research and the value of our operations research and analytics expertise to the public. To do so, we must package our messages fo...

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Detalles Bibliográficos
Autor principal: Albert, Laura A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2020
Materias:
Short Communication
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7338224/
http://dx.doi.org/10.1007/s43069-020-00017-0
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author Albert, Laura A.
author_facet Albert, Laura A.
author_sort Albert, Laura A.
collection PubMed
description Academic research occasionally captures the attention of the media. When this happens, there is a small window of opportunity to disseminate the real-world impact of our research and the value of our operations research and analytics expertise to the public. To do so, we must package our messages for public consumption. In this article, I summarize principles for interacting with the media, describe what various media interactions are like, and offer tips for capitalizing on one’s expertise. Finally, I reflect on what we have to offer to journalists and the value of telling our stories to the public.
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spelling pubmed-73382242020-07-07 Engaging the Media: Telling Our Operations Research Stories to the Public Albert, Laura A. SN Oper. Res. Forum Short Communication Academic research occasionally captures the attention of the media. When this happens, there is a small window of opportunity to disseminate the real-world impact of our research and the value of our operations research and analytics expertise to the public. To do so, we must package our messages for public consumption. In this article, I summarize principles for interacting with the media, describe what various media interactions are like, and offer tips for capitalizing on one’s expertise. Finally, I reflect on what we have to offer to journalists and the value of telling our stories to the public. Springer International Publishing 2020-07-06 2020 /pmc/articles/PMC7338224/ http://dx.doi.org/10.1007/s43069-020-00017-0 Text en © Springer Nature Switzerland AG 2020 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Short Communication
Albert, Laura A.
Engaging the Media: Telling Our Operations Research Stories to the Public
title Engaging the Media: Telling Our Operations Research Stories to the Public
title_full Engaging the Media: Telling Our Operations Research Stories to the Public
title_fullStr Engaging the Media: Telling Our Operations Research Stories to the Public
title_full_unstemmed Engaging the Media: Telling Our Operations Research Stories to the Public
title_short Engaging the Media: Telling Our Operations Research Stories to the Public
title_sort engaging the media: telling our operations research stories to the public
topic Short Communication
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7338224/
http://dx.doi.org/10.1007/s43069-020-00017-0
work_keys_str_mv AT albertlauraa engagingthemediatellingouroperationsresearchstoriestothepublic

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