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Motivation Analysis of Online Green Users: Evidence From Chinese “Ant Forest”
Environmental protection activities based on digital technology have cultivated many online green users (OGUs) and may become a critical means to combat global climate change. This paper explores individuals’ motivation to participate in online environmental protection activities and whether the act...
Autores principales: | Chen, Bo, Feng, Yi, Sun, Jinlu, Yan, Jingwen |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7344309/ https://www.ncbi.nlm.nih.gov/pubmed/32714238 http://dx.doi.org/10.3389/fpsyg.2020.01335 |
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