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The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb
The 7 Ps model is a very useful tool in helping service firms solve managerial issues in marketing. Guided by the 7 Ps marketing mix framework, a big-data, supervised machine learning analysis was performed with 1,148,062 English reviews of 37,092 Airbnb listings in San Francisco and New York City....
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Ltd.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7361117/ https://www.ncbi.nlm.nih.gov/pubmed/32834353 http://dx.doi.org/10.1016/j.ijhm.2020.102616 |