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Differential Effects of Monetary and Social Rewards on Product Online Rating Decisions in E-Commerce in China

Humans can change their behaviors to obtain environmental rewards (e.g., money, food, and sex). However, our knowledge regarding how rewards affect human behaviors by priming and whether there are differences among types of rewards is limited. This study focused on whether monetary and social reward...

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Detalles Bibliográficos
Autores principales:	Wang, Cuicui, Fu, Weizhong, Jin, Jia, Shang, Qian, Luo, Xuan, Zhang, Xin
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7362955/ https://www.ncbi.nlm.nih.gov/pubmed/32733323 http://dx.doi.org/10.3389/fpsyg.2020.01440

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