Culture Matters in Communicating the Global Response to COVID-19

Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the impo...

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Detalles Bibliográficos
Autores principales: Airhihenbuwa, C.O., Iwelunmor, J., Munodawafa, D., Ford, C.L., Oni, T., Agyemang, C., Mota, C., Ikuomola, O.B., Simbayi, L., Fallah, M.P., Qian, Z., Makinwa, B., Niang, C., Okosun, I.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2020
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7367065/
https://www.ncbi.nlm.nih.gov/pubmed/32644918
http://dx.doi.org/10.5888/pcd17.200245
Descripción
Sumario:Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

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