Culture Matters in Communicating the Global Response to COVID-19

Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the impo...

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Autores principales: Airhihenbuwa, C.O., Iwelunmor, J., Munodawafa, D., Ford, C.L., Oni, T., Agyemang, C., Mota, C., Ikuomola, O.B., Simbayi, L., Fallah, M.P., Qian, Z., Makinwa, B., Niang, C., Okosun, I.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Centers for Disease Control and Prevention 2020
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7367065/
https://www.ncbi.nlm.nih.gov/pubmed/32644918
http://dx.doi.org/10.5888/pcd17.200245
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author Airhihenbuwa, C.O.
Iwelunmor, J.
Munodawafa, D.
Ford, C.L.
Oni, T.
Agyemang, C.
Mota, C.
Ikuomola, O.B.
Simbayi, L.
Fallah, M.P.
Qian, Z.
Makinwa, B.
Niang, C.
Okosun, I.
author_facet Airhihenbuwa, C.O.
Iwelunmor, J.
Munodawafa, D.
Ford, C.L.
Oni, T.
Agyemang, C.
Mota, C.
Ikuomola, O.B.
Simbayi, L.
Fallah, M.P.
Qian, Z.
Makinwa, B.
Niang, C.
Okosun, I.
author_sort Airhihenbuwa, C.O.
collection PubMed
description Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
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spelling pubmed-73670652020-07-28 Culture Matters in Communicating the Global Response to COVID-19 Airhihenbuwa, C.O. Iwelunmor, J. Munodawafa, D. Ford, C.L. Oni, T. Agyemang, C. Mota, C. Ikuomola, O.B. Simbayi, L. Fallah, M.P. Qian, Z. Makinwa, B. Niang, C. Okosun, I. Prev Chronic Dis Commentary Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19. Centers for Disease Control and Prevention 2020-07-09 /pmc/articles/PMC7367065/ /pubmed/32644918 http://dx.doi.org/10.5888/pcd17.200245 Text en https://creativecommons.org/licenses/by/4.0/Preventing Chronic Disease is a publication of the U.S. Government. This publication is in the public domain and is therefore without copyright. All text from this work may be reprinted freely. Use of these materials should be properly cited.
spellingShingle Commentary
Airhihenbuwa, C.O.
Iwelunmor, J.
Munodawafa, D.
Ford, C.L.
Oni, T.
Agyemang, C.
Mota, C.
Ikuomola, O.B.
Simbayi, L.
Fallah, M.P.
Qian, Z.
Makinwa, B.
Niang, C.
Okosun, I.
Culture Matters in Communicating the Global Response to COVID-19
title Culture Matters in Communicating the Global Response to COVID-19
title_full Culture Matters in Communicating the Global Response to COVID-19
title_fullStr Culture Matters in Communicating the Global Response to COVID-19
title_full_unstemmed Culture Matters in Communicating the Global Response to COVID-19
title_short Culture Matters in Communicating the Global Response to COVID-19
title_sort culture matters in communicating the global response to covid-19
topic Commentary
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7367065/
https://www.ncbi.nlm.nih.gov/pubmed/32644918
http://dx.doi.org/10.5888/pcd17.200245
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