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Commentary: Opportunities and challenges of technology in relationship marketing
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Australian and New Zealand Marketing Academy. Published by Elsevier Ltd.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/ http://dx.doi.org/10.1016/j.ausmj.2020.07.003 |
| _version_ | 1783560599991484416 |
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| author | Steinhoff, Lena Palmatier, Robert W. |
| author_facet | Steinhoff, Lena Palmatier, Robert W. |
| author_sort | Steinhoff, Lena |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-7368412 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2020 |
| publisher | Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-73684122020-07-20 Commentary: Opportunities and challenges of technology in relationship marketing Steinhoff, Lena Palmatier, Robert W. Australasian Marketing Journal (AMJ) Article Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. 2020-07-18 /pmc/articles/PMC7368412/ http://dx.doi.org/10.1016/j.ausmj.2020.07.003 Text en © 2020 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
| spellingShingle | Article Steinhoff, Lena Palmatier, Robert W. Commentary: Opportunities and challenges of technology in relationship marketing |
| title | Commentary: Opportunities and challenges of technology in relationship marketing |
| title_full | Commentary: Opportunities and challenges of technology in relationship marketing |
| title_fullStr | Commentary: Opportunities and challenges of technology in relationship marketing |
| title_full_unstemmed | Commentary: Opportunities and challenges of technology in relationship marketing |
| title_short | Commentary: Opportunities and challenges of technology in relationship marketing |
| title_sort | commentary: opportunities and challenges of technology in relationship marketing |
| topic | Article |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/ http://dx.doi.org/10.1016/j.ausmj.2020.07.003 |
| work_keys_str_mv | AT steinhofflena commentaryopportunitiesandchallengesoftechnologyinrelationshipmarketing AT palmatierrobertw commentaryopportunitiesandchallengesoftechnologyinrelationshipmarketing |