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Commentary: Opportunities and challenges of technology in relationship marketing
Autores principales: | Steinhoff, Lena, Palmatier, Robert W. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Australian and New Zealand Marketing Academy. Published by Elsevier Ltd.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7368412/ http://dx.doi.org/10.1016/j.ausmj.2020.07.003 |
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