Cargando…

Exploring the components of brand equity amid declining ticket sales in Major League Baseball

Ticket sales for Major League Baseball (MLB) games are decreasing annually, yet baseball fans have increased team interest and following in other ways. Instead of following from the stands or on television fans are choosing to follow, for example, via social media. The emerging unified theory of bra...

Descripción completa

Detalles Bibliográficos
Autores principales:	Merkle, Adam C., Hessick, Catherine, Leggett, Britton R., Goehrig, Larry, O’Connor, Kenneth
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2020
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7372547/ http://dx.doi.org/10.1057/s41270-020-00083-7

Ejemplares similares

Latest from TPG - annual tickets for sale at CERN
Publicado: (2012)

Brand equity: defining, measuring and managing brand equity
por: Guzman, Francisco, et al.
Publicado: (2017)

Hamstring Injury Trends in Major and Minor League Baseball: Epidemiological Findings From the Major League Baseball Health and Injury Tracking System
por: Okoroha, Kelechi R., et al.
Publicado: (2019)

The golden ratio in baseball: the influence of historical eras on winning percentages in major league baseball
por: Cairney, John, et al.
Publicado: (2023)

Early Sports Specialization Is Associated With Upper Extremity Injuries in Throwers and Fewer Games Played in Major League Baseball
por: Confino, Jamie, et al.
Publicado: (2019)

The Use of an Orthopaedic Rating System in Major League Baseball
por: McGahan, Patrick J., et al.
Publicado: (2014)

Hamstring Injuries in Major and Minor League Baseball: Are They Preventable?
por: Zachazewski, James, et al.
Publicado: (2016)

Analysis of Non-Game Injuries in Major League Baseball
por: Esquivel, Amanda, et al.
Publicado: (2019)

Return ticket /
por: Novo, Salvador, 1904-1974
Publicado: (2002)

The lottery ticket /
por: Du Boisgobey, Fortuné, 1821-1891
Publicado: (1885)

The Ticket to Transport
por: Hoff, Mary
Publicado: (2008)

The Ticket System
Publicado: (1892)

Impacts of COVID-19 on public transport ridership in Sweden: Analysis of ticket validations, sales and passenger counts
por: Jenelius, Erik, et al.
Publicado: (2020)

How Behavioral Branding Affects Brand Equity
por: Lieven, Theo
Publicado: (2022)

Shoulder MRI Abnormalities in Asymptomatic Little League Baseball Players
por: Pennock, Andrew T., et al.
Publicado: (2018)

The effect of concussion on batting performance of major league baseball players
por: Chow, Bryan H, et al.
Publicado: (2019)

Hip and Elbow Surgery in Major League Baseball Pitchers: Response
por: Kantrowitz, David E., et al.
Publicado: (2019)

Major League Baseball Marketing Strategies and Industry Promotion Approaches
por: Chen, Meihong, et al.
Publicado: (2022)

BlockTicket: A framework for electronic tickets based on smart contract
por: Aldweesh, Amjad
Publicado: (2023)

Tobacco display and brand communication at the point of sale: implications for adolescent smoking behaviour
por: Spanopoulos, Dionysis, et al.
Publicado: (2014)

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity
por: He, Zijing
Publicado: (2022)

Paper 16: What Happens to Youth Baseball Players Diagnosed with Little League Shoulder and Little League Elbow?
por: Bastrom, Tracey, et al.
Publicado: (2023)

Radiographic Predictors of Elbow Injury and Surgery in Major League Baseball Pitchers
por: Garcia, Grant, et al.
Publicado: (2018)

Concussion rates and effects on player performance in Major League Baseball players
por: Sabesan, Vani J, et al.
Publicado: (2018)

Epidemiology and Impact of Abdominal Oblique Injuries in Major and Minor League Baseball
por: Camp, Christopher L., et al.
Publicado: (2017)

Hip and Elbow Surgery in Major League Baseball Pitchers: Letter to the Editor
por: Byrd, J.W. Thomas
Publicado: (2019)

Getting to First Base: Developmental Trajectories of Major League Baseball Players
por: McCue, Matthew, et al.
Publicado: (2019)

Lower Extremity Biomechanics Predicts Major League Baseball Player Performance
por: Teske, Lucas G., et al.
Publicado: (2021)

Ticket Processing Management (TPM)
por: Mario David
Publicado: (2006)

A Preseason Checklist for Predicting Elbow Injury in Little League Baseball Players
por: Yukutake, Taiki, et al.
Publicado: (2015)

Athletic Hip Injuries in Major League Baseball Pitchers Associated with UCL Pathology
por: Kantrowitz, David Eric, et al.
Publicado: (2019)

Incidence and Return to Play after Biceps Tenodesis in Major League Baseball Players
por: Chalmers, Peter Nissen, et al.
Publicado: (2017)

Physicochemical Investigation into Major League Baseballs in the Era of Unprecedented Rise in Home Runs
por: Beals, Nathan, et al.
Publicado: (2019)

Injury Rates in Major League Baseball During the 2020 COVID-19 Season
por: Platt, Brooks N., et al.
Publicado: (2021)

The relationship between brand experience and consumer-based brand equity in grocerants
por: Jeon, Hyeon Mo, et al.
Publicado: (2021)

Retail distribution evaluation in brand-level sales response models
por: Michis, Antonis A.
Publicado: (2022)

Exceeding Pitch Count Recommendations in Little League Baseball Increases the Chance of Requiring Tommy John Surgery as a Professional Baseball Pitcher
por: Erickson, Brandon J., et al.
Publicado: (2017)

The Effect of Ulnar Collateral Ligament Reconstruction on Pitch Velocity in Major League Baseball Pitchers
por: Lansdown, Drew A., et al.
Publicado: (2014)

Performance and Return-to-Sport after Tommy John Surgery in Major League Baseball Pitchers
por: Gupta, Anil Kumar, et al.
Publicado: (2014)

Performance and Return to Sport After Hip Arthroscopic Surgery in Major League Baseball Players
por: Jack, Robert A., et al.
Publicado: (2019)

Cannot write session to /tmp/vufind_sessions/sess_ivcdp066fuq3cedcntfaeeth2t