Cargando…
Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success
Abundant research has established the important role of ad-evoked feelings on consumers’ reaction to advertising. However, measurement of feelings through explicit self-report is not without its limitations. The current study adds to previous work by showing a sophisticated way of first estimating h...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7378323/ https://www.ncbi.nlm.nih.gov/pubmed/32765214 http://dx.doi.org/10.3389/fnins.2020.00736 |