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Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

In this study, the extension of theory of planned behavior was developed to evaluate the effects of antecedents that influence consumers’ intention to buy green products. The effect of nine determinants (i.e., individual benefits, social benefits, willingness-to-pay, environmental responsibility, e-...

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Detalles Bibliográficos
Autores principales:	Ruangkanjanases, Athapol, You, Jun-Jer, Chien, Shih-Wen, Ma, Yin, Chen, Shih-Chih, Chao, Ling-Chi
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2020
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7393215/ https://www.ncbi.nlm.nih.gov/pubmed/32793023 http://dx.doi.org/10.3389/fpsyg.2020.01433

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