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Data modelling consumer-generated content usage for apparel shopping

This data article presents raw inferential statistical data which determine the use of consumer-generated content for online fashion apparel shopping among young adult consumers in South Africa. The data was gathered from consumers within the Gauteng Province metropolitan area of Johannesburg. Struc...

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Detalles Bibliográficos
Autores principales:	Tobias-Mamina, Rejoice Jealous, Kempen, Elizabeth
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2020
Materias:	Business, Management and Accounting
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7393446/ https://www.ncbi.nlm.nih.gov/pubmed/32760767 http://dx.doi.org/10.1016/j.dib.2020.106035

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