Effects of Regulatory Focus and Emotions on Information Preferences: The Affect-as-Information Perspective

This study explored the effects of regulatory focus and emotions on information preferences, specifically information selection preferences (experiment 1) and implicit information preferences (experiment 2). Our findings revealed that, in the promotion-focused condition, individuals preferred hedonic information (vs. functional information) when they were happy (vs. sad). However, emotions’ effects on information preferences were attenuated in the prevention-focused condition. In experiment 3, we tested whether regulatory focus and salient emotions influenced information preferences. The results suggested that regulatory focus and salient emotions had no significant interactive effect on information selection preferences, but had a significant interactive effect on implicit preferences. These results further our understanding of the psychological dynamic mechanism involved in information preferences, which augments the affect-as-information theory.