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Multiple Correspondence and Hierarchical Cluster Analyses for the Profiling of Fresh Apple Customers Using Data from Two Marketplaces

Purchase behavior and preferences for consumers of fresh apples were investigated using a consumer survey conducted at a special-event apple market. Survey respondents were asked to list apple cultivars they had purchased at the retail market and the special-event market. The special-event market of...

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Detalles Bibliográficos
Autores principales: Bejaei, Masoumeh, Cliff, Margaret A., Singh, Amritpal
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7404775/
https://www.ncbi.nlm.nih.gov/pubmed/32635252
http://dx.doi.org/10.3390/foods9070873

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