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To bargain or not to bargain: Airlines, legitimacy and nonmarket strategy in a COVID-19 world
Nonmarket strategy – strategic actions directed at influencing the governmental, legalregulatory, and societal environment of business – is a key factor in an airlines' competitive position yet remains relatively under-analyzed in aviation research. The COVID-19 crisis has created a heightened...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Ltd.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7406518/ https://www.ncbi.nlm.nih.gov/pubmed/32834693 http://dx.doi.org/10.1016/j.jairtraman.2020.101867 |