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Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19
Consumer behavior changes differently in emergencies. Understanding consumer food stockpiling behavior during COVID-19 pandemic can provide critical information for governments and policymakers to adjust inventory and response strategies. This paper analyzed consumer food stockpiling behavior, inclu...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Netherlands
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7406878/ https://www.ncbi.nlm.nih.gov/pubmed/32837661 http://dx.doi.org/10.1007/s12571-020-01092-1 |
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author | Wang, Erpeng An, Ning Gao, Zhifeng Kiprop, Emmanuel Geng, Xianhui |
author_facet | Wang, Erpeng An, Ning Gao, Zhifeng Kiprop, Emmanuel Geng, Xianhui |
author_sort | Wang, Erpeng |
collection | PubMed |
description | Consumer behavior changes differently in emergencies. Understanding consumer food stockpiling behavior during COVID-19 pandemic can provide critical information for governments and policymakers to adjust inventory and response strategies. This paper analyzed consumer food stockpiling behavior, including the change of food reserve scale and willingness to pay for fresh food reserves in COVID-19. Our paper shows that the scale of food reserve extends from 3.37 to 7.37 days after the outbreak of COVID-19; if available, consumers on average are willing to pay 18.14 yuan (60.47%) premium for fresh products reserves. The result shows that food stockpiling behavior is fueled by a set of multiple motivations and subjective risk perception. Female, high education level and high-income consumers were more likely to reserve larger scale food reserves, but consumers’ willingness to pay for fresh food reserves is determined by income. This study was conducted when new infection cases continued to rise in the world. The story of food stockpiling during the COVID-19 pandemic in China is similar with the rest of world. Consumer stockpiling behavior in China can also be expanded to other countries to predict the change of food demand and understand more about consumer preferences in emergencies. |
format | Online Article Text |
id | pubmed-7406878 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Springer Netherlands |
record_format | MEDLINE/PubMed |
spelling | pubmed-74068782020-08-06 Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 Wang, Erpeng An, Ning Gao, Zhifeng Kiprop, Emmanuel Geng, Xianhui Food Secur Original Paper Consumer behavior changes differently in emergencies. Understanding consumer food stockpiling behavior during COVID-19 pandemic can provide critical information for governments and policymakers to adjust inventory and response strategies. This paper analyzed consumer food stockpiling behavior, including the change of food reserve scale and willingness to pay for fresh food reserves in COVID-19. Our paper shows that the scale of food reserve extends from 3.37 to 7.37 days after the outbreak of COVID-19; if available, consumers on average are willing to pay 18.14 yuan (60.47%) premium for fresh products reserves. The result shows that food stockpiling behavior is fueled by a set of multiple motivations and subjective risk perception. Female, high education level and high-income consumers were more likely to reserve larger scale food reserves, but consumers’ willingness to pay for fresh food reserves is determined by income. This study was conducted when new infection cases continued to rise in the world. The story of food stockpiling during the COVID-19 pandemic in China is similar with the rest of world. Consumer stockpiling behavior in China can also be expanded to other countries to predict the change of food demand and understand more about consumer preferences in emergencies. Springer Netherlands 2020-08-06 2020 /pmc/articles/PMC7406878/ /pubmed/32837661 http://dx.doi.org/10.1007/s12571-020-01092-1 Text en © The Author(s) 2020 https://creativecommons.org/licenses/by/4.0/Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) . |
spellingShingle | Original Paper Wang, Erpeng An, Ning Gao, Zhifeng Kiprop, Emmanuel Geng, Xianhui Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title | Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title_full | Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title_fullStr | Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title_full_unstemmed | Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title_short | Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 |
title_sort | consumer food stockpiling behavior and willingness to pay for food reserves in covid-19 |
topic | Original Paper |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7406878/ https://www.ncbi.nlm.nih.gov/pubmed/32837661 http://dx.doi.org/10.1007/s12571-020-01092-1 |
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