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Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research

The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that man...

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Detalles Bibliográficos
Autores principales: Gatewood, Johanzynn, Monks, Sheryl L., Singletary, Camelia R., Vidrascu, Elena, Moore, Justin B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Wolters Kluwer Health, Inc. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7410266/
https://www.ncbi.nlm.nih.gov/pubmed/32732723
http://dx.doi.org/10.1097/PHH.0000000000001096
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author Gatewood, Johanzynn
Monks, Sheryl L.
Singletary, Camelia R.
Vidrascu, Elena
Moore, Justin B.
author_facet Gatewood, Johanzynn
Monks, Sheryl L.
Singletary, Camelia R.
Vidrascu, Elena
Moore, Justin B.
author_sort Gatewood, Johanzynn
collection PubMed
description The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that many public health organizations use social media to engage their audiences, little is known about effective strategies and best practices for the dissemination of knowledge and audience engagement. Many barriers exist in the dissemination of public health messages, including limited funds to support information sharing. Blogs and social media networking sites can be dynamic, cost-effective communication tools with the potential to reach scientific, practitioner, and public audiences who may be missed through traditional outlets. This article describes rudimentary processes of developing a blog and using social media to disseminate public health information and potential applications in the day-to-day activities for other public health organizations. With the growing demand for instant communication and concise information, a strong Internet presence could help organizations maximize their reach and impact.
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spelling pubmed-74102662020-08-19 Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research Gatewood, Johanzynn Monks, Sheryl L. Singletary, Camelia R. Vidrascu, Elena Moore, Justin B. J Public Health Manag Pract Research Reports The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that many public health organizations use social media to engage their audiences, little is known about effective strategies and best practices for the dissemination of knowledge and audience engagement. Many barriers exist in the dissemination of public health messages, including limited funds to support information sharing. Blogs and social media networking sites can be dynamic, cost-effective communication tools with the potential to reach scientific, practitioner, and public audiences who may be missed through traditional outlets. This article describes rudimentary processes of developing a blog and using social media to disseminate public health information and potential applications in the day-to-day activities for other public health organizations. With the growing demand for instant communication and concise information, a strong Internet presence could help organizations maximize their reach and impact. Wolters Kluwer Health, Inc. 2020-09 2019-10-22 /pmc/articles/PMC7410266/ /pubmed/32732723 http://dx.doi.org/10.1097/PHH.0000000000001096 Text en © 2019 The Authors. Published by Wolters Kluwer Health, Inc. This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License 4.0 (http://creativecommons.org/licenses/by-nc-nd/4.0/) (CCBY-NC-ND), where it is permissible to download and share the work provided it is properly cited. The work cannot be changed in any way or used commercially without permission from the journal.
spellingShingle Research Reports
Gatewood, Johanzynn
Monks, Sheryl L.
Singletary, Camelia R.
Vidrascu, Elena
Moore, Justin B.
Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title_full Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title_fullStr Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title_full_unstemmed Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title_short Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
title_sort social media in public health: strategies to distill, package, and disseminate public health research
topic Research Reports
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7410266/
https://www.ncbi.nlm.nih.gov/pubmed/32732723
http://dx.doi.org/10.1097/PHH.0000000000001096
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