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Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that man...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Wolters Kluwer Health, Inc.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7410266/ https://www.ncbi.nlm.nih.gov/pubmed/32732723 http://dx.doi.org/10.1097/PHH.0000000000001096 |
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author | Gatewood, Johanzynn Monks, Sheryl L. Singletary, Camelia R. Vidrascu, Elena Moore, Justin B. |
author_facet | Gatewood, Johanzynn Monks, Sheryl L. Singletary, Camelia R. Vidrascu, Elena Moore, Justin B. |
author_sort | Gatewood, Johanzynn |
collection | PubMed |
description | The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that many public health organizations use social media to engage their audiences, little is known about effective strategies and best practices for the dissemination of knowledge and audience engagement. Many barriers exist in the dissemination of public health messages, including limited funds to support information sharing. Blogs and social media networking sites can be dynamic, cost-effective communication tools with the potential to reach scientific, practitioner, and public audiences who may be missed through traditional outlets. This article describes rudimentary processes of developing a blog and using social media to disseminate public health information and potential applications in the day-to-day activities for other public health organizations. With the growing demand for instant communication and concise information, a strong Internet presence could help organizations maximize their reach and impact. |
format | Online Article Text |
id | pubmed-7410266 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Wolters Kluwer Health, Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-74102662020-08-19 Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research Gatewood, Johanzynn Monks, Sheryl L. Singletary, Camelia R. Vidrascu, Elena Moore, Justin B. J Public Health Manag Pract Research Reports The worldwide expansion of users on the Internet has popularized the access of individuals to information that may not be obtained otherwise. Social media has fostered interactions between individuals and health organizations by changing the nature and speed of engagement. While it is known that many public health organizations use social media to engage their audiences, little is known about effective strategies and best practices for the dissemination of knowledge and audience engagement. Many barriers exist in the dissemination of public health messages, including limited funds to support information sharing. Blogs and social media networking sites can be dynamic, cost-effective communication tools with the potential to reach scientific, practitioner, and public audiences who may be missed through traditional outlets. This article describes rudimentary processes of developing a blog and using social media to disseminate public health information and potential applications in the day-to-day activities for other public health organizations. With the growing demand for instant communication and concise information, a strong Internet presence could help organizations maximize their reach and impact. Wolters Kluwer Health, Inc. 2020-09 2019-10-22 /pmc/articles/PMC7410266/ /pubmed/32732723 http://dx.doi.org/10.1097/PHH.0000000000001096 Text en © 2019 The Authors. Published by Wolters Kluwer Health, Inc. This is an open-access article distributed under the terms of the Creative Commons Attribution-Non Commercial-No Derivatives License 4.0 (http://creativecommons.org/licenses/by-nc-nd/4.0/) (CCBY-NC-ND), where it is permissible to download and share the work provided it is properly cited. The work cannot be changed in any way or used commercially without permission from the journal. |
spellingShingle | Research Reports Gatewood, Johanzynn Monks, Sheryl L. Singletary, Camelia R. Vidrascu, Elena Moore, Justin B. Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title | Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title_full | Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title_fullStr | Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title_full_unstemmed | Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title_short | Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research |
title_sort | social media in public health: strategies to distill, package, and disseminate public health research |
topic | Research Reports |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7410266/ https://www.ncbi.nlm.nih.gov/pubmed/32732723 http://dx.doi.org/10.1097/PHH.0000000000001096 |
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